Asiatainment Pte Ltd is Edmund Chen’s movie production, events  and public-relations company. He is respectively the Executive  Producer and Co-Producer of Mission Easy’s pilot project, "LOVE"  and the local movie "Red Number.”In addition, he has also directed  American movie “Amoeba” and advertisements for Hiton Hotel and Hyatt Hotel. Edmund has endorsed several high profile brands  including Beijing 101, Mitsubishi Electric, G Spa as well as others.

He has to his credit 90 television appearances (English and  Chinese), 10 international movies, 4 solo albums, 4 stage plays, 5  publications and multiple special events such as promoting and  presenting during the Centennial Olympics and organizing the X- files acting seminar.

He is also talented in design where he was awarded for his  packaging design four consecutive years by Singapore Star  Packaging Awards from 2002 – 2005.

Over the 25 years that Edmund Chen has been in the  entertainment industry, he has not only excelled as an actor on  both stage and onscreen, but also as a multi-talented over-achiever who showed that he is equally versed in being a host, a singer, a  director, a producer, a designer.

Now Edmund adds yet another feather to his cap – that of a social- preneur.

Edmund strongly believes in cultivating a greater sense of sharing,  helping one another and doing good deeds to the benefit of the  society at large. Most often than not, he observes that people  generally are reserved and not forthcoming in sharing or helping  people, creating a void in basic human connect with one another,  sometimes even among friends.

He therefore takes it upon himself to advance and promote these  social goals through many of the initiatives that he now kick-starts or  endorses.

One of such initiatives is his brainchild Mission Easy, a film workshop  which brings together aspiring actors, directors and writers, then tasks them with creating their own 10-minute short films. The fruits of such  efforts will be broadcast via Edmund’s own webTV channel, ECTV.

With this, Edmund envisions it eventually becoming a one-stop, free- for-all platform that showcases the myriad variety of talents – both  local and overseas – available in the media industry today. It will be a  platform where knowledge and experience of the veterans will be  valued and passed on; where young rising talents and fresh entrants  to the industry can be noticed; where players in the industry can  exchange resources and contacts to leverage upon and propel  towards the international markets such as Hollywood.

Edmund’s endorsement and ambassadorship with select organisations such as the Red Cross Society , National Environmental Agency  and  Singapore Post, reflects his unwavering belief and goal to spread the  message of doing social good, helping people and sharing as far and  wide as possible.

However, what Edmund considers his greatest achievement in life is  his family. He is married to Xiang Yun, one of Singapore’s most  renowned actresses, with whom he is raising one boy and one girl.

陈之财是一位资深的演员及媒体工作者。

他曾在 “Mission Easy”原创作品 《爱》和本地电影  《红色数字》里担任联合监制和执行制片人，也在美国电 影《Amoeba》、希尔顿酒店及凯悦酒店的广告里担任导演一 职。陈之财曾经代言数个高知名度品牌，如北京 101、三 菱电器、G.Spa 等等。

他曾参与过无数项目，包括约 90部中英电视节目、10个 国际电影、4张个人专辑、4部舞台剧、5本刊物及参与 多项特别活动。这些活动包括了在百年奥运会及中国春节 晚会上担任主持人、策划 X-Files 表演研讨会、在 2002 年的金钟奖及亚太影展上担任评委，以及在多个中国、香 港、新加坡及亚太区的节目上担任过主持。

他也是一位出色的设计师，曾经连续四年（2002-2005） 荣获新加坡包装设计奖。

陈之财在娱乐圈有25年之久。他多才多艺，不仅在舞台 上或萤幕上表现优越，也是出色的歌手、导演、制片人、 设计师。

现在他又为自己添加了多一个角色 - 社会企业家。

陈之财深信人们需要培养那份要为大众服务的真心和与人 分享的热忱。他发现现代人多数时候都会有所保留，不会 主动与人分享交换心得，照成人与人之间，甚至朋友之间 的隔阂。

因此他开创了ECTV这个平台，希望通过这个平台所开办的 项目推广并达成愿景。

ECTV开办的首个项目是命名为“Mission Easy”的免费电影 工作坊。这是一个让拥有演艺、导演以及编剧热忱的人们来 学习的免费电影工作坊。

在课程总结后，他们每个人将会被 给予拍摄一部十分钟短片的机会。这些短片将会在陈之财的 网络电视频道，ECTV上，免费播放。

陈之财希望它最终能够成为让资深的媒体工作者传递经验与 交流的一站式平台。行家也可以利用平台互相交流和接触， 以充分利用资源，互相推动和实现打进国际市场的梦想。

陈之财选择担任红十字会的代言人、国家环境局组织大使及 邮政局大使，表现了他希望服务大众与帮助社会的信念和目 标。

他认为他人生最大成就来自他的家人。他的太太向云，是新 加坡著名的女演员之一，并育有一对儿女。